Case Study

24
April 2014

Chevrolet ROK road show

chevrolet

Ideas:

  • To organize a road show to promote Chevrolet Enjoy vehicle across the ROK(Rest of Karnataka) cities
  • The road show is aimed at promoting Chevrolet Enjoy, engaging the TG and creating a sense of goodwill
  • The branding to be out of the box and eye catching keeping in mind the mindset of the TG at ROK cities
  • Engagement activities to be conducted for the TG thus creating room for interaction while dispensing more information about Chevrolet ENJOY

Opportunity:

  • To capitalize on awareness level already present in the market
  • Create Buzz & Noise Around Chevrolet’s affordable family car Enjoy
  • Encash on already established market and target the in and around areas which were never explored

Challenges:

  • Mind blowing response from up country people
  • Engagement with the TG
  • More than expected leads generated every day
  • Bank surround areas/ gathering places/ market areas/ residential areas were targeted and info about the product was passed
  • Spot booking was done
  • Our activity became a case study for Chevrolet on national level

Results:

  • Mind blowing response from up country people
  • Engagement with the TG
  • More than expected leads generated every day
  • Bank surround areas/ gathering places/ market areas/ residential areas were targeted and info about the product was passed
  • Spot booking was done

 

 

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